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Ethria Private Advisory  ·  Alpharetta, Georgia

The private advisory firm
built for the modern homebuyer.

White-glove homebuyer consulting and concierge coordination — so you can navigate one of life's most significant decisions with clarity, confidence, and an expert team at your side.

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Advisory at every stage.
Coordination at every turn.

Ethria Private Advisory is a luxury homebuyer consulting and coordination firm serving discerning clients who expect more from the home purchasing experience.

We provide strategic guidance, buyer readiness planning, documentation structuring, and concierge-level support — acting as your dedicated liaison from first inquiry through closing day.

We are not a brokerage, lender, or law firm. We are your private advisory team — organized, informed, and entirely focused on your success.

All licensed activities — real estate, mortgage, legal, and title — are performed exclusively by vetted independent professionals. Our role is to keep you prepared, informed, and supported at every step.


BEGIN ADVISORY →
01

Strategic Guidance

A defined plan tailored to your situation, goals, and timeline — so every step is intentional.

02

Documentation & Readiness

We organize your financial documentation and ensure you're lender-ready before you enter the market.

03

Concierge Coordination

We serve as your central point of contact — coordinating timelines, vendors, and communications.

04

White-Glove Support

Your advisor is with you at every milestone — responsive, organized, and focused entirely on you.

A full suite of advisory
and coordination services.

Homebuyer Readiness Planning

Assess your position, identify the preparation steps needed to enter the market, and build a clear action plan so you arrive organized, informed, and confident.

Documentation Structuring

Organize, compile, and structure the documentation required by lenders, title companies, and other professionals — submitted cleanly and on time.

Timeline Coordination

We manage your transaction timeline, track critical milestones, and ensure every party — lender, agent, inspector, title — stays aligned.

Financial Preparation Guidance

Understand what the homebuying process requires and which preparation steps to take — so you enter the market organized, informed, and ready to move with confidence.

Vendor & Professional Referrals

Access our curated network of vetted realtors, mortgage professionals, inspectors, title companies, and attorneys in your market.

Closing Preparation Support

Navigate the final stretch with clarity — from clear-to-close requirements to walkthrough coordination and final document support.

Four tiers of advisory support,
designed for every journey.

Each program includes a flat advisory fee and a 1% strategic advisory success fee — due only upon a successful closing. Your advisor will help you choose the right tier during your consultation.

Tier I
Essential
$1,500 Advisory Fee
+ 1% Strategic Advisory Success Fee
  • Initial buyer readiness assessment
  • Homeownership timeline planning
  • Documentation checklist & guidance
  • One vetted mortgage professional referral
  • Milestone check-ins
Apply Now
Tier III
Signature
From $5,000 Advisory Fee
+ 1% Strategic Advisory Success Fee
  • Everything in Elite
  • Priority advisor access
  • Extended coordination support
  • Relocation concierge assistance
  • Custom timeline management
  • White-glove onboarding
Apply Now
Tier IV
Private Client
From $7,500 Advisory Fee
+ 1% Strategic Advisory Success Fee
  • Full bespoke advisory engagement
  • Executive-level concierge support
  • Dedicated advisory team
  • Multi-property guidance available
  • Highest priority access
  • Fully customized scope
Apply Now
"Homeownership is one of the most significant financial decisions you will ever make. You deserve a team that treats it that way."
Ethria Private Advisory  ·  Est. 2024

A structured path from
readiness to closing.

01

Submit Your Application

Complete the private client intake questionnaire so we can understand your goals, timeline, and circumstances.

02

Advisory Consultation

Your dedicated Ethria advisor reviews your application and conducts a private strategy session to align on the right program.

03

Custom Proposal

We prepare and deliver a personalized advisory proposal and engagement plan tailored to your homebuying journey.

04

Guided Engagement

Your advisor coordinates documentation, vendor relationships, timelines, and communications throughout the entire transaction.

05

Closing & Beyond

We support you through closing preparation, final steps, and ensure a smooth, informed transition into your new home.

What our clients
are saying.

★★★★★

"I had no idea where to start as a first-time buyer. Ethria put together a roadmap that made the entire process feel manageable. My advisor was available every step of the way and coordinated everything flawlessly. I closed in under 90 days."

Jasmine T.
First-Time Homebuyer  ·  Atlanta, GA
★★★★★

"As a business owner with complex income documentation, I'd been turned away before. Ethria understood exactly what I needed, organized my financials, and connected me with the right lender. The Private Client program was worth every dollar."

Marcus H.
Entrepreneur  ·  Buckhead, GA
★★★★★

"We were relocating from out of state with two kids and a tight timeline. Ethria handled everything — vendor coordination, document prep, communication with our realtor and lender. We felt completely supported in a market we didn't know at all."

The Whitfield Family
Relocation Client  ·  Alpharetta, GA
★★★★★

"I'm an executive with almost no time to manage a homebuying process. Ethria kept me informed without overwhelming me and handled every coordination detail. The experience genuinely felt like having a private concierge for one of the biggest decisions of my life."

Dominique R.
Corporate Executive  ·  Midtown Atlanta, GA

Everything you need
to know before you begin.

We believe transparency is part of the advisory experience. If you have a question not answered here, reach out at advisory@ethriagroup.com.

01

What exactly does Ethria do?

+

Ethria Private Advisory is a luxury homebuyer consulting and coordination firm. We provide strategic guidance, buyer readiness planning, documentation organization, timeline coordination, and concierge-level support throughout the home purchasing process.

Think of us as your dedicated private advisory team — keeping you organized, informed, and supported from your first conversation through closing day.

02

Is Ethria a real estate agent, brokerage, or mortgage company?

+

No. Ethria is not a licensed real estate brokerage, agent, mortgage broker, lender, law firm, or financial advisory firm. We do not negotiate contracts, originate loans, or represent clients in any licensed capacity.

All licensed activities are performed exclusively by independent, vetted third-party professionals we coordinate with on your behalf.

03

How is Ethria compensated?

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Ethria charges a flat advisory fee at engagement (ranging from $1,500–$7,500+ depending on program tier) and a 1% strategic advisory success fee based on the final purchase price, due only upon a successful closing.

These are consulting fees for organizational, coordination, and advisory services — not commissions or brokerage compensation of any kind.

04

Do I still need a realtor if I work with Ethria?

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Yes. Ethria does not replace your real estate agent — we complement them. We handle preparation, organization, and process coordination while your licensed realtor manages property representation, contract negotiation, and fiduciary duties.

If you don't have a realtor yet, we can refer you to a vetted professional in your target market.

05

How long does the process take?

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It depends on your readiness and the program you select. Clients who begin with our 90-Day Homebuyer Readiness Program (Elite tier) are typically positioned to enter the market within 60–90 days. Clients who are already lender-ready may move faster.

Your advisor will create a customized timeline during your initial consultation based on your specific situation and goals.

06

What documents will I need to provide?

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Common documents include recent pay stubs or proof of income, two years of tax returns, bank statements, identification, and employment verification. For self-employed clients, business tax returns and profit & loss statements are typically required.

Your Ethria advisor will provide a customized documentation checklist based on your situation and specific lender requirements. You don't need to gather anything before your first consultation.

07

Is my personal information kept private?

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Absolutely. Ethria does not sell, trade, or share your personal information with any third party for marketing or commercial purposes. Any information shared with licensed professionals is done only with your explicit written authorization.

Please review our full Privacy Policy for complete details on how we handle your data.

08

What markets do you serve?

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Ethria's advisory and coordination services are available nationwide. While headquartered in Alpharetta, Georgia, our support is delivered remotely to clients purchasing homes anywhere in the United States.

We maintain a vendor and professional network across multiple major metro areas and can facilitate introductions in most markets.

09

Which program tier is right for me?

+

Program selection is determined collaboratively during your initial advisory consultation — not before. We never upsell or push a higher tier without reason.

Most first-time buyers or clients needing comprehensive support select Elite. Executives and complex-income clients often prefer Signature or Private Client. Essential is best for clients who are already partially prepared and need focused guidance.

10

How do I get started?

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There are two ways to begin. You can schedule a complimentary private consultation directly with an Ethria advisor, or you can submit your client intake application online.

After reviewing your application, we'll reach out to schedule your strategy consultation and align on the right program for your goals. There's no obligation, no pressure — just a conversation.

Built for clients who expect
more from the process.

First-Time Homebuyers

Navigate an unfamiliar process with an expert advisor — no confusion, no surprises, no overwhelm.

Busy Professionals

You don't have time to manage the complexity. We handle the coordination so you stay focused on what you do best.

Entrepreneurs & Business Owners

Non-traditional income requires extra preparation. We help you structure and present your financial profile effectively to lenders.

Relocating Families

Buying in an unfamiliar market is challenging. We provide the infrastructure to make your move seamless.

Clients Seeking White-Glove Guidance

If you value organization, clarity, and a premium experience from start to finish — Ethria is built for you.

"Most homebuyers navigate the most complex financial decision of their lives without a dedicated guide. Ethria exists to change that."

Our advisors serve as your private coordination team — organized, informed, and entirely focused on your success throughout every stage of the home purchasing process.

Schedule Your Consultation BEGIN ADVISORY

Ethria Private Advisory is a homebuyer consulting and coordination firm. We are not a licensed real estate brokerage, mortgage broker, lender, law firm, financial advisor, or credit services provider. All services are educational, organizational, and coordinative in nature. We do not negotiate contracts, originate loans, provide legal or financial advice, manage client funds, or represent clients in any licensed capacity. All licensed activities are performed exclusively by independent, licensed third-party professionals. Advisory fees are consulting fees and do not constitute brokerage compensation, commission, or any other regulated fee.

Your homeownership journey
begins with one conversation.

Schedule a complimentary private advisory consultation — no obligation, no pressure. Just clarity, strategy, and expert guidance from the very start.